Kalapuri

I’m excited to share some wonderful news about Kalapuri, a company based in Kolhapur, India. Last year, in January, I had the privilege of working with Kalapuri on an impactful sales project as an international Sales Expert for Women on Wings. I collaborated closely with Aatish Chavan, Aparna Chavan, and the incredible team at Kalapuri.

Kalapuri has made a significant difference in the lives of the women artisans who work with them, enhancing their economic and social status. The company’s mission is to enable women to work at their own pace, from the comfort of their homes, while still managing their household responsibilities. Kalapuri provides ongoing training in pricing, design, and visual merchandising, along with factory visits, to keep these artisans updated on the latest trends, colors, and styles. Through their unique crafts and products, Kalapuri strives to bring Indian traditions to a global audience. The company not only helps artisans become wage earners but also plays a crucial role in preserving the rich cultural heritage of India by promoting the region’s traditional crafts.
Their product range includes traditional Kolhapuri chappals, baskets, and jewelry.

My goal during the project was to boost their sales in the B2B (inter)national market.

I introduced them to LinkedIn and we developed a sales and acquisition strategy. Over the past two years, they’ve done an outstanding job, achieving remarkable sales growth. They’ve even made it to national television with their chappals, which makes me incredibly proud. I’m happy to share the link to their feature on Indian national television: Watch the video here.

If you’re a fan of their chappals, you can order them directly and have them delivered within 10 days, making them a perfect gift or a special treat for yourself.

Kalapuri is also expanding their B2B sales. So, if you’re a shop owner or reseller, this is a great opportunity to connect with Kalapuri and explore potential partnerships.
Here’s the link to order.